19A – Idea Napkin No. 2

1.) My name is Nathan Craigdallie and I am an information systems major here at UF. After speaking to a few people that are super close to me, I have learned that my skills including being hard-working, detail-oriented, and easy to work with. I truly believe that with the right resources, my business idea could be successful.

 2) I am still offering the same service to my customers: I am offering a service that solves our customers' unmet needs with our thorough, confidential, face-to-face assessment and care plan methodology, that evaluates and uncovers their loved ones' needs and safety concerns. Then, we develop an implemented action plan that, as previously mentioned, produces healthier, safer and more fulfilling lifestyles for everyone.

 3) I am offering a service to family members or friends who have an elder to take care of who do not relate to their needs and safety concerns and thus require help from my service. My target market has also not changed because I will be aiming this product at those prospective customers including male and female individuals who are either elders or have an elder to take care of and do not have the knowledge or resources to successfully do so. In terms of psychographic characteristics, my customers would all share an interest in wanting to positively impact the elders' lives at hand and better their lifestyles in any way possible.

 4) People tend to care for their loved one's well-being, whether they're just friends, a significant other, or family. In this case, taking care of the beloved elders takes energy and time which most people don't have enough of. This is why people case about my service enough to be willing to pay for it: in order to mitigate stress and burden being caused by having to figure out how to properly take care of an elder on their own.

 5) My core competencies have also not changed at all. I have first-hand experience on the matter due to my stepfather being in the healthcare business. Everything I know about the industry I've learned from him through the years which is fundamental when talking about dealing with people's lives and well-being.

6) Personally, I believe that the aforementioned elements fit extremely well together. My skills and experience tied together to give me enough authority to have a say on the matter at hand. I used these to my advantage in order to come up with a successful solution to my observed opportunity that a prototypical customer, whether male or female who need help in regards to taking care of an elder, would be willing to pay for.

7) Feedback memo: The feedback that I received was mostly positive and encouraged me to stick with what I had but also improve as much as possible. I also used feedback from several different posts to assure that I catered to the optimal amount of feedback. Two things that I focused on the most were listing new skills that I believe also pertain to my business idea and thus life in general as well as specifying my target customer.